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Brand

TruckerTech brand guidelines

The marks, the colours and the rules for using them, and the badge that tells your customers your product works with TruckerTech.

Download the brand kitFor partners

The marks

The TruckerTech wordmark and the TruckerTech™ Nexus mark.

The wordmark names us. The cube is the TruckerTech Nexus mark, which stands for the governance layer. Each comes in a light file for light backgrounds and a dark file for dark backgrounds.

Everything above, in one file: the TruckerTech brand kit (zip). It holds the SVG and PNG files, light and dark, the “Works with TruckerTech” badge in light and dark, and a short guide. The wordmark has no vector master, so in the lockup SVGs and the badge SVGs it is an embedded image.

Usage rules

Give the marks room, and keep them as they are.

Clear space

Keep a space equal to half the height of the cube clear on every side. Nothing else enters it.

Mark: 24 px tallTruckerTechLockup: 96 px wide

Minimum size

On screen, never show the cube smaller than 24 px tall or the lockup narrower than 96 px. Below that the strokes close up.

  • TruckerTech Green#58CD99
  • Charcoal#101010
  • Dark ground#1B2026
  • Light ground#E6E6E6

Colour

Use the light files on the light ground and the dark files on the dark ground. Green is the brand’s colour for live and governed state, so do not use it as decoration around the marks.

WriteTruckerTech

NotTrucker TechTruckertechTRUCKERTECH

Naming

TruckerTech is one word with a capital T twice. The cube is the TruckerTech Nexus mark; keep its full name, and do not shorten it.

Do and do not.

  • Use the file made for the groundLight files on light, dark files on dark.
  • Keep the clear spaceNothing enters the space around the mark: no text, edge or other logo.
  • Link to TruckerTechA badge may link to truckertech.com. It never replaces your own name.
  • Not this
    Do not recolour or alter the cubeNo other colour, no outline, no effect, no stretch or rotation.
  • Not this
    Do not place it inside your own markThe cube stands alone beside your logo. It is not part of your logo.
  • Not this
    Do not imply more than the partnershipSay you work with TruckerTech. Do not say certified, endorsed or official unless we have agreed it in writing.
  • Not this
    Do not use it on unrelated productsUse the marks only where the partnership applies.

For partners

Show customers that your product works with TruckerTech.

Partners may use a badge that says so, on the surfaces where the partnership applies. It reads “Works with TruckerTech”, in a light file for light backgrounds and a dark file for dark backgrounds.

The “Works with TruckerTech” badge

The TruckerTech lockup beside the words. The wordmark does the naming.

Works withTruckerTechLight
Works withTruckerTechDark
Wording
Works with TruckerTech
Corners
Rounded rectangle, a little over a quarter of the height. Never a pill.
Minimum size
40 px tall
Clear space
Half the height of the badge, on every side.
At minimum sizeWorks withTruckerTech

Badge for light backgrounds (SVG)Badge for dark backgrounds (SVG)

The words stay inside the badge. Do not reword it, and do not add claims such as “official” or “certified”.

What we need from you

Send us your marks and your rules.

We show your name and logo only the way you ask us to, and only while a licence for them is on record.

  1. Your logo filesOfficial light and dark versions, SVG preferred, with PNG if you have no SVG.
  2. Your usage rulesYour brand guidelines: clear space, minimum size, colour and anything we must not do.
  3. The brand-asset licenceIt is in your partner agreement. TruckerTech shows your name and logo only while a licence for them is on record.
Works withTruckerTech

Email your logo files and usage rules to partners@truckertech.com. Write to the same address with any question about these guidelines. If you are not a partner yet, start with partner discovery.

Trademarks

A short note on the marks.

TruckerTech and the TruckerTech Nexus mark are trademarks of TruckerTech LLC. Using them needs written authorization, and the Website Terms say you may not use them to imply endorsement, affiliation, certification or partnership without it. See the Website Terms.